Logistics Tech LEader

Lior Adorian

Head of business operations At warp
Los Angeles, California

Join us at Warp, where innovators come together to reimagine freight, collaborate across the supply chain, and inspire the future of transportation.

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Lior Adorian – Head of Business Operations
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Who is Lior Adorian

Learn More About Lior

About Lior

Lior Adorian is a freight tech operator and systems thinker who specializes in scaling complex logistics businesses through operational excellence. As Head of Business Operations at Warp, he leads cross-functional execution across pricing, product, support, and strategy to ensure the middle mile runs faster, leaner, and smarter.

Early Start in Logistics

Lior’s career began at the intersection of analytics and operations, where he quickly learned how small inefficiencies in logistics processes can lead to massive downstream costs. Early roles across transportation, customer success, and marketplace ops sharpened his ability to find scalable solutions inside chaotic environments.

Built from the Ground Up

With experience building internal systems from zero to scale, Lior thrives at the messy center of freight tech: where tech, people, and partners collide. He’s led initiatives across routing logic, service design, and performance management, helping Warp grow into a dependable middle mile solution for top brands and 3PLs.

Vision for the Future

Lior sees freight operations not as a cost center, but as a competitive differentiator. He believes the next generation of logistics leaders will be systems-minded builders who know how to design with flexibility, automate intelligently, and respond in real time. Warp’s business operations are built to reflect that future.

Warp Featured in News Outlets

Warp has been featured in leading news outlets for its innovation in freight tech and its impact on modernizing middle mile logistics.

Press Releases

Warp raises $10M to scale AI-powered freight network with robotics and automation with minimal hires
Warp Raises $10M in Series A Funding
Warp Launches Lane Blitz to Transform Freight Shipping
Warp Grows LTL Network by Over 3,400%, Reduces Shippers’ Reliance on Legacy Terminals with 500+ Digitally Connected Lanes
Warp launches “FlowSkip” – unifying B2B + D2C freight to boost retail efficiency, speed and profitability
Warp’s Pilot Program to Leverage Pallet-Level Data for LTL/FTL Optimization
Warp raises $10M to fund fully automated robotic cross-dock facility
How Warp is introducing robots to automate its network of warehouses
Warp Launches Pilot Path Program to Leverage Pallet-Level Data for LTL/FTL Optimization
Warp Announces "Store Skips" Zone-Skipping Solutions for Apparel Retailers to Streamline Store Replenishments
Warp Launches “Pickup Grace” to Help Brands Eliminate the Hidden Costs of Missed LTL Pickups
Warp Announces Preparation for U.S. Government Partnership to Enhance Service and Efficiency
Warp Launches Bundled Logistics Solution to Eliminate Logistics Complexity
Warp launches SMB Suite to eliminate logistics complexity for growing brands
Warp Unveils SMB Suite to Streamline Brand Logistics

Your questions answered

Why Freight Operations Break Down (and How to Fix Them)
In this article, Lior explains the common failure points in logistics operations—from poor routing rules to mismatched SLAs—and how tech-forward processes keep the middle mile on track.
How Business Ops Powers Growth in Freight Tech
Lior breaks down the role of business operations in scaling fast-moving logistics startups, from managing cross-functional priorities to building infrastructure that adapts with volume.
The Unsexy Systems That Actually Scale Freight
Freight tech isn’t all dashboards and APIs. Lior shines a light on the less glamorous (but mission-critical) internal tools and processes that drive real efficiency in logistics.
Building a Freight Tech Stack That Actually Works
Too many companies overcomplicate their logistics tech. Lior shares his approach to building simple, interoperable systems that move freight better—not just faster.

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